Alex Neves and Phil Pinnel saw a problem faced by many: work, friends and relaxation seem more important than searching for lemon grass and crying over onions. This resulted in microwavable meals dominating their diet, so they started Scratch.
Scratch is for everyone, offering mouth-watering meal kits for 1. Every meal provides freshly prepared, uncooked ingredients – chopped, washed and weighed – leaving you with the simple pleasure of cooking it. Using the instructions it takes just 15 minutes to make a home cooked meal from scratch: A fresh alternative to microwaveable ready meals.
With interest in the company increasing, Scratch turned to FIG to help them refine their proposition; establishing an infrastructure that was able to cope with rapid expansion and to ensure they were investment-ready before meeting investors.
Scratch has secured the services of a chef and restaurateur with international recognition and multiple Michelin stars - Michele Roux - who has created the recipes for Scractch. 14,000 meals have already been sold; and with the view to rolling out nationally, they appeared on Sainsbury's shelves on the 22nd of May.
After two weeks of working with FIG, Scratch had £85,000 in the bank from investors alongside additional offers from well-known and influential value-added investors – all in good time for their big launch in Summer 2011.
Have a look at www.mealsfromscratch.co.uk to see where you can get hold of your Scratch meal.